Every business blog post must have a call-to-action. Yes, every one. If you don’t have something for your potential customers to do, why should they be customers? You have their attention. They’ve made it to the end of your post. Don’t end your time with them without asking for the next “date.” You can invite them to answer a question at the end of the blog, download some free materials, or contact you for more information. If you hate remembering a call-to-action with each post, create a standing one through a WordPress plug-in or with the help from a designer. This call-to-action footer will appear at the end of every post so you don’t have to think about it. The only time a call-to-action may be inappropriate in business is when you are a guest poster on someone else’s site. In that situation ask the host what closing they feel most comfortable with. Some will allow you a call-to-action for your business while others want the call-to-action to be theirs. Once you have the title, first few sentences and call-to-action perfected, you’ll be surprised how quickly the body content comes together.