4. Focus on ethics when providing service or products others. David Aaker believes this focus should be given more credit for the impact it has on customers.
5. Management and owners need to appreciate the people on the company's payroll and the value they add to the business. Most businesses aren't able to operate as a solo enterprise and need to rely on employees, many of whom are the public face of the company.
6. An inspiring thought from David Aaker is to consider what the impact would be if everyone had an opportunity, every day, to build a customer for life. To be honest, in most business settings, you do have this opportunity. Treat customers accordingly and foster relationships with them. It is easier to retain a current customer than to find a new one.
7. Consistency is crucial for a solid business, whether you sell clothing, food, or service. Customers should be able to count and rely on the word and quality of your company and the products you deliver. Consistency in maintaining contact is also important in retaining customers to ensure they know they are valued.
David Aaker helps companies and their employees improve their leadership skills. The Chamber provides resources to help your company reach it's full potential within our community. Stop in or call to learn more about our workshops and meetings.