2. Perform backups. Make sure there is a current backup of your site. If you are not actively doing this yourself, consider signing on with a company that will do this for you periodically. That way you never have to worry about crashes. If a crash happens, it’s just a quick reinstall, not a scramble to recreate the thing from scratch.
3. Check security. It seems like most of us receive notices of our information being hacked on a monthly basis anymore. This is incredibly frustrating. Not only is our personal information exposed but it makes the company who had the event happen to it look like it's not taking care of its customers.
Don't let this happen to your business make sure you take all security updates seriously installing the updates of software as soon as they're available. Depending on the type of information you store from your customers, you may want to consider getting a cybersecurity check-up to ensure you're doing everything you can to keep your customers’ data secure.
It used to be that hackers only went after the Fortune 500 companies. That is no longer the case as they found smaller businesses are now keeping data and are less likely to have the same level of security larger companies do. Everyone is now at risk. Take the necessary precautions.
4. Optimize images on your website. As mentioned above, loading some images on your website can negatively impact page load speed and impact the visitor experience. Make sure your images are optimized to load as efficiently as possible. Even a 1-second difference in page loads affects engagement. You can optimize your images easily on your own. Doing so not only benefits your page loads but also your SEO.
5. Check the mobile experience. People are turning to mobile as the most used platform these days. It's not uncommon for people shopping in a brick-and-mortar store to use their phones as online research tools while shopping. That's why it's essential that you provide a good mobile experience.
It's surprising how some businesses still are not making mobile a priority. Log on to your site from your phone and try to purchase or research something. What is the experience like? Are the buttons large enough? Are the options intuitive? An unimpressive mobile experience will cause buyers to go elsewhere and it reflects badly on your organization as it looks like you are not keeping up with the times.
You need a mobile-optimized site but you also want to ensure the buying experience is a pleasant one. Even if you don't sell anything on your site you still need to allow your potential customers to find what they need easily without frustration. If you're unsure whether your website meets this qualification or not ask a teenager to take a look. They have little patience for long loads and bad design.