Ways to Build Your Tribe
COVID has prevented us from doing a lot of things recently. But hopefully what it has done has helped you become more engaged with your audience on social media. Ideally, you've used this time to start connecting with customers and potential customers. If not, here are a couple of ideas you could be doing to build your tribe:
· Go where your audience is. Figure out where they are on social media. If you don't have accounts on those platforms, create them. If you have accounts that are no longer working for you and helping you connect, spend your conversation time elsewhere.
· Start following and commenting. You can post really incredible stuff on social media but you're assuming that the platform is showing your content to the people you most want to see it. Unless you're paying for the views, that's not always happening. However, if you comment on posts, you're guaranteed the owner of the account will see it. Just make sure that when you do you are adding to the conversation and not simply trying to sell.
· Be transparent. Don't lie about who you are. Be open and honest.
· Be friendly and encouraging. People are drawn to a positive attitude and will avoid those who constantly complain. Be a bright light in the darkness. However,…
· Be real. While being positive is a good thing, you don't want to appear fake. Share your struggles. But also share your plan for overcoming them. Show people that you're human and ask them if they've ever had the same struggles. You might be surprised by the kind of way people open up.
· Listen and interact. When people do open up, do a little more than just liking their comment. Look to continue the conversation by asking them a question or reflect on their feelings and show them the empathy they are likely hoping for.
· Be you for the business. People find it easier to interact and connect with other people. Whenever you're interacting on social media or posting blog posts, do so as an individual, not as a logo. If you want to use your business logo and name that's fine. But make sure when you're doing so that you give them your name too.
If this type of advice sounds familiar it's probably because building a tribe for your business is similar to being a good friend. You want to be yourself and share the challenges and joys you have in life. Share your stories. Ask to hear theirs. These types of actions can have a very solidifying effect on your budding relationship. And a strong relationship will mean more revenue through word of mouth marketing in the future.