Building an Audience
Who has time to build an audience? Well, if you want to be successful in business, you need to find the time. But a chamber membership can almost be a life hack in this department because you’re getting exposed to a whole new audience when you connect with the chamber. For instance, let’s say you write a guest blog post for your local chamber. Now a whole new set of eyes is looking at your materials and seeing you as an industry expert. The same could be said if you speak at a lunch and learn session.
Engage with the chamber on social media. Chambers often have large followings and engaging with the chamber places your content in front of their audience.
Get by with a Little Help from Your Friends
Finally, if you’re a small business owner who doesn’t have many business owner friends, you may find you have few people to bounce ideas off of. You may long for a group that faces the same challenges and one that will celebrate your small professional victories, knowing that they’re much larger than they sound.
Joining the chamber exposes you to a whole different group of people, people who understand the importance of business in the economy and ones you can talk to about business without their eyes glazing over. Connections made through chamber membership do more than just cultivate sales for your business. They become lifelong friends and a staunch professional support network.
Don’t join the chamber because it’s an expectation for business success. Join it because of what it’s able to do for you and your business. Membership will make your life easier as it extends your marketing reach and their offerings increase your business knowledge.
Do it for you. Because sometimes, just sometimes, it’s okay to be purely selfish in your motivations.