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  • 5 Resons You're Not Getting What You Want Out of Social Media

  • 5 Resons You're Not Getting What You Want Out of Social Media


     

    Reason #3: You’re Only Talking About Yourself

    Don’t be a bore. People want more from an interaction than to hear all of the latest news about you and your company. Educate, inspire, and entertain with your content. For every piece about you that you share, share three or more about other things and from other people.

    Reason #4: Your Profile Looks Abandoned

    Don’t put your social media profile on your website if you’re not active on that site. If you’re going to actively market yourself on a site, you need to be present and having conversations with people. You cannot do that by merely automating posts. You need to be there live, engaging with others.

    Reason #5: You Are Too Volatile

    Have you hidden or defriended any personal acquaintances this year because of their rants? Or maybe there’s just that friend that when you see a post from them, you look the other way. Either way, you’re ignoring what they have to say because you’ve come to assume that whatever they have to say it will be of a topic you’re not interested in. And they’re a friend!
     
    Imagine how people react to someone they don’t have a personal connection with. If you touch on topics that make people uncomfortable and that have nothing to do with your business, you’ll be handing them a reason to ignore you and no business needs that.
     
    Social media can be a very effective “place” to build connections. However, if you want to ensure you build the type of connection that benefit your business you need to follow a few basic rules. Don’t just talk about yourself. Start conversations. Be where the people you want to talk to hang out and be human. Sounds pretty easy, right?
     

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