9. Invite a band or DJ to your business to create a special atmosphere.
10. Giveaway fun swag for the first several patrons.
11. Offer samples of your products.
12. Serve delicious food.
13. Place a few cinnamon sticks in a warmer to add a delicious smell to your business.
14. Download materials from American Express, the organizers of Small Business Saturday. You can print images, watch how-to videos, and more on their site.
15. Call all hands on deck. Increase your employee coverage so that you can provide very personalized service. If someone is stopping by for the first time, you want to ensure they leave talking about you in a good way.
16. Give a “friends and family” discount to everyone to start the holiday off right.
17. Don’t base your marketing strategy on Box stores. It’s easy for a multi-million-dollar company to take a loss on a few TVs to get people in the door but you don’t want to do that. Instead, play up what makes you different (more knowledgeable staff, excellent service, etc.).
18. Give how-to demonstrations or show people how to use your products or services in a new way such as a DIY craft or food prep.
19. Form partnerships with other merchants. This can be really effective when you offer packages and referrals. A gym might work with a nutritionist to create a “wellness during the holidays” package or a nail salon might have a special offer with the local hair place. Even if you decide not to create a package of two business services, you can help one another through referrals.
20. Invite a costumed character to entertain the kids.
21. Give away something for free to the kids like a small snack or drink or host a craft table. It will keep them from getting fussy and give their parents more time at your b business.
22. Invite a balloon artist or some other entertainment that will keep people in your store longer.
23. Set up a local celebrity sighting. If you own a bookstore, arrange for a book signing of a local author. If you own a spice shop, invite a local chef to come in and talk about using spice in holiday dishes. Make sure your local celebrity helps out with publicity by asking them to share your posts in their social media profiles.
24. See who else is celebrating. Search “Small Business Saturday” in your community to see who else is advertising their participation. In addition to the chamber, there may be other groups who can help you get the word out. Piggyback onto their celebration. When the water rises, it lifts all boats.
25. Do unto others. Just as you might look to get involved with others who are celebrating, make sure you are a good neighbor and retweet and share their Small Business Saturday posts and offerings.
Finally, a bonus tip: create something amazing that people will want to photograph themselves in front of. This can be a giant chair or a beautiful backdrop. Use your imagination. Then post a hashtag poster nearby so you’ll be sure to see what they share.
Even though Small Business Saturday is right around the corner, there’s still time to participate. Show your interest and help others find you through marketing and social media.